I AM DRAWN TO WORKS THAT APPEAL TO EMOTION THROUGH FORM AND COLOUR AND THOSE WHICH PROVOKE THOUGHT THROUGH LANGUAGE.

THE PRACTISE IS DIVERSE, SHARING A DESIGNERS NEED FOR ORIGINATION RATHER THAN REPETITION.

YET I DO NOT CONSIDER THESE WORKS TO BE IN THE REALM OF ‘DESIGN’, SUCH BEING A PROCESS TO ARRIVE AT AN EFFECTIVE SOLUTION TO AN EXTERNAL NEED, OFTEN WITH CRITERIA ATTACHED.

RELEASING WORKS FROM SUCH A CLIENT-DRIVEN PROCESS IS ACHIEVED BY REMOVING NEED AND CRITERIA, AND REPURPOSING THE INTENT. WORKS REMAIN ‘GRAPHIC’ IN NATURE, YET I PROPOSE THEY ARE ACCEPTED AS ART, PRECISELY BECAUSE THEY ARE NOT CREATED UNDER DESIGN CONDITIONS.

WHILST DRAWING UPON ON SKILLS OF A COMMUNICATION DESIGNER, THE PURPOSE OF THESE WORKS ARE AN OPPORTUNITY FOR SELF-EXPRESSION, AND ULTIMATELY SIMPLY FOR SELF-AMUSEMENT.

— PAUL HETHERINGTON